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More Than Just a Blog: Royal Caribbean’s President & CEO Talks About the...
So why do I blog? I was forced to confront this question when I gave a speech to a Conference Board gathering the other day in New York. The topic was on building brand loyalty. In 2011 this topic...
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The Sea is Calling: Why We Needed a New Marketing Concept
I grew up in and around the water. Ever since I was nine years old it’s been a big part of my life – lakes, whitewater, the ocean. That’s why I’m really excited about our new marketing approach,...
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